AutosToday Case Study

Private sellers today juggle countless classifieds, social platforms, and auction sites to find buyers for their vehicles. That fragmentation leads to:

• Long wait times for serious offers, often weeks or months
• Inconsistent buyer quality and no visibility into who’s bidding
• Hidden commissions or fees that erode net proceeds
• Manual photo uploads and listing edits across multiple sites

AutosToday set out to build a single marketplace that gives sellers real-time access to 60,000+ verified dealers without the hassle of managing multiple platforms or paying hidden fees.

Over a 4-month sprint, our team delivered a consumer-facing marketplace that lets sellers list in minutes and tap dealer demand instantly:

• One-Click VIN & Photo Upload.Enter your VIN, mileage, and photos once, no more re-keying.
• Anonymous, Dealer-Only Bidding. Verified dealers compete in private auctions behind the scenes.
• Real-Time Cash Offers. Watch multiple bids roll in and track high-intent buyers live.
• Zero Seller Fees
  Sellers keep 100% of proceeds, no commissions, no surprises.

Key technologies included React for the dynamic front end, Node.js services to orchestrate bids, and AWS Lambda to scale photo processing on demand. Rigorous user testing with private-seller pilots ensured every step felt seamless.

Since launch, AutosToday’s marketplace has transformed how private sellers move vehicles:

• 53% faster sales cycle (average time from list to sale dropped from 14 days to 7 days)
• 38% higher average offers as dealers compete in a private network29% increase in completed listings compared to traditional classifieds
• 97% seller satisfaction with zero–fee model and transparent bidding

By consolidating listing, bidding, and payment into one easy flow, AutosToday has become the go-to platform for sellers who want speed, transparency, and the highest returns every time.