DealerApp Case Study

Dealerships today juggle multiple siloed tools—auction sites, valuation services, lead trackers, and DMS systems—to source inventory, price vehicles, and manage listings. This fragmentation leads to:

• Lost margins from hidden fees and inaccurate valuations
• Missed deals because inventory moves faster than manual workflows allow
• Wasted time switching between tabs, spreadsheets, and phone calls
• Inconsistent data and reporting, making it hard to forecast and optimize

AutosToday set out to solve these pain points with a unified platform, but designing and integrating best-in-class data sources, real-time bidding, and dealer workflows posed major technical and UX hurdles.

Over a 6-month development cycle, our team delivered a modular, scalable SaaS suite that brings every key function under one roof:

1. VIN Check
• Integrated Manheim MMR, Black Book, and AutoCheck APIs
• Real-time price predictions, market days-supply, and historical sales data
• Instant condition scoring linked to auction histories

1. Private Marketplace & Auctions
• Aggregates unlisted dealer and private-seller inventory via custom data scrapers
• Secure, dealer-only bidding workflows with no per-bid fees
• Real-time notifications and messaging for faster deal execution

1. Lead Generation Dashboard
• Centralizes calls, form fills, and click-to-call metrics
• Visualizes source performance and lead quality in one dashboard

1. Inventory Management
• Two-way DMS sync for automatic listing updates
• Lot-wide analytics: total value, days-on-market breakdown, deal ratings
• Mobile-ready UI for on-the-go decision making

Key technologies included React for a dynamic UI, Node.js microservices for data aggregation, and AWS Lambda functions to process large API responses on demand. Rigorous UX testing with pilot dealers ensured a low-friction onboarding experience.

Since launch, dealers using AutosToday have reported:

• 24% faster sourcing: time from “identify” to “bid” cut in half by consolidating auctions and marketplace feeds
• 17% lift in margin: more accurate VIN-based pricing and zero per-bid fees protect dealer profits34% reduction in listing time: DMS sync eliminates manual uploads, freeing up an average of 5 hours/week per dealer
• 28% increase in qualified leads: lead-dashboard insights help dealers focus on high-intent buyers

By transforming a patchwork of tools into one seamless experience, AutosToday has become the go-to platform for forward-looking dealerships, driving better deals, faster turn times, and healthier margins.