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DealerAssist Case Study

2024

From zero to dealership website in a day

ealerAssist bundles an instant site builder, auto-imported inventory, and lead management into one lightweight app, no full DMS required.

Industry

SaaS

Services

UX/UI Design

Development

Marketing

Timeline

∞ months

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Challenge

Outdated dealer websites

Many dealerships still lack a modern, easy-to-manage website and rely on a tangle of spreadsheets, manual uploads, and disconnected tools to handle inventory, leads, and customer engagement. This creates:
  • Slow site launches that can take weeks or months of development and hand-holding
  • Outdated inventory listings because every new car must be entered by hand
  • Limited visibility and lead capture, with no analytics to track what’s working
  • Fragmented workflows forcing staff to juggle email, phone calls, and multiple vendor portals
As our development team dug into dealer workflows, it became clear that there was no turnkey solution: dealers needed both a launch-ready website and a lightweight management console, all without the cost or complexity of a full DMS integration.
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Solution

Instant site builder + core tools

Over a 5-month sprint, we built DealerAssist, a standalone app that delivers a complete website plus core dealer tools in one package:
  1. Instant Website Builder
    • Pre-designed automotive templates optimized for desktop and mobile
    • One-click import of existing site URL or direct CRM integration
    • Inline editor for text, images, and CTAs so dealers can make updates without a developer
  1. Automated Inventory Import
    • Backend scrapers and API connectors pull in all vehicles automatically
    • Real-time sync ensures listings stay current without manual entry
  1. Lead & Offer Management
    • Central dashboard for incoming buyer inquiries and private-seller offers
    • Quick accept, archive, or follow-up actions with built-in notifications
  1. Analytics & Insights
    • Traffic, lead, and inventory metrics surfaced in a “Quick Snapshot”
    • Detailed reports on views, lead conversions, and top-performing models
  2. Streamlined Onboarding
    • Guided steps: import URL > dealer info > payment > verification > template > preview
    • Dual-channel (email/SMS) code verification plus manual phone check for trust
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Tech Stack & Process

Organizing work processes and achieving goals with one click in one place

  • React for a snappy, component-based UI
  • Node.js microservices to handle inventory scraping and CRM integrations
  • AWS Lambda for on-demand data processing and template rendering
  • UX sprints with pilot dealerships ensured each step felt intuitive and low-friction

Results

Ready to sell in a day

Since rollout, pilot dealers report:
  • 78% faster site launches: live dealer websites in under 24 hours (vs. weeks previously)
  • 51% reduction in manual listing work: zero-touch inventory import frees up an average of 4 hours/weekFamilies report a 60% reduction in time to locate lost children or property when QR codes were used.
  • 34% more qualified leads: simplified lead capture and follow-up prompts boost conversions
  • 24% higher site engagement: dealers see more page views per session thanks to modern designs
  • 98% onboarding completion: clear, step-by-step flow and verification guarantee trust and reduce drop-outs
By combining a website solution with essential dealer tools in one lite app, DealerAssist has empowered dealerships to go live faster, manage inventory effortlessly, and drive more sales, all without the overhead of a full-scale platform.
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