DealerAssist Case Study
2024From zero to dealership website in a day
ealerAssist bundles an instant site builder, auto-imported inventory, and lead management into one lightweight app, no full DMS required.
Industry
SaaS
Services
UX/UI Design
Development
Marketing
Timeline
∞ months

Challenge
Outdated dealer websites
Many dealerships still lack a modern, easy-to-manage website and rely on a tangle of spreadsheets, manual uploads, and disconnected tools to handle inventory, leads, and customer engagement. This creates:
- Slow site launches that can take weeks or months of development and hand-holding
- Outdated inventory listings because every new car must be entered by hand
- Limited visibility and lead capture, with no analytics to track what’s working
- Fragmented workflows forcing staff to juggle email, phone calls, and multiple vendor portals



Solution
Instant site builder + core tools
Over a 5-month sprint, we built DealerAssist, a standalone app that delivers a complete website plus core dealer tools in one package:
- Instant Website Builder
- Pre-designed automotive templates optimized for desktop and mobile
- One-click import of existing site URL or direct CRM integration
- Inline editor for text, images, and CTAs so dealers can make updates without a developer
- Automated Inventory Import
- Backend scrapers and API connectors pull in all vehicles automatically
- Real-time sync ensures listings stay current without manual entry
- Lead & Offer Management
- Central dashboard for incoming buyer inquiries and private-seller offers
- Quick accept, archive, or follow-up actions with built-in notifications
- Analytics & Insights
- Traffic, lead, and inventory metrics surfaced in a “Quick Snapshot”
- Detailed reports on views, lead conversions, and top-performing models
- Streamlined Onboarding
- Guided steps: import URL > dealer info > payment > verification > template > preview
- Dual-channel (email/SMS) code verification plus manual phone check for trust

Tech Stack & Process
Organizing work processes and achieving goals with one click in one place
- React for a snappy, component-based UI
- Node.js microservices to handle inventory scraping and CRM integrations
- AWS Lambda for on-demand data processing and template rendering
- UX sprints with pilot dealerships ensured each step felt intuitive and low-friction
Results
Ready to sell in a day
Since rollout, pilot dealers report:
- 78% faster site launches: live dealer websites in under 24 hours (vs. weeks previously)
- 51% reduction in manual listing work: zero-touch inventory import frees up an average of 4 hours/week Families report a 60% reduction in time to locate lost children or property when QR codes were used.
- 34% more qualified leads: simplified lead capture and follow-up prompts boost conversions
- 24% higher site engagement: dealers see more page views per session thanks to modern designs
- 98% onboarding completion: clear, step-by-step flow and verification guarantee trust and reduce drop-outs

- Challenge
- Solution
- Tech Stack & Process
- Results